by Boy Richardson
The American Flyer is likely the most well known of all model train series. They did reach their peaks around the 40’s and another peak in the 60’s, they had been around a long time. Their popularity is also well known today too and they are,i personally guess that they will be around another 100 years!
A toy maker in Chicago addressed as William Hafner, in the very early 20th century built a model train developed on a clockwork motor, actually for the use in toy cars. By about 1905 how ever he made up his mind to put them into use in model trains as well. Luckily he did, the model cars sold no where near as well as the trains.
William Hafner share the exact same name as his best friend, William Coleman approached a small manufacturer of hardware, Edmonds-Metzel. They used this company to start selling trains in 1907.
They were first marketed under the name of Edmond Metzel trains, but because they were selling so fast and so well they required a perfectly new name and they came up with the name of the American Flyer. This happen at 1910. Even the name of the hardware company they were using had likewise changed its name to incorporate the American Flyer name in it.
They were very famous and there are a few reasons for it. They were quite easily affordable then some other popular makes of model trains at the time and because they were also quite a bit more realistic then more budget style model trains of the time.
Mr William Hafner draw out from the corporation around 1913. He used the money he had already made and built up his own organisation. Colemans American Flyer Trains. It did well for quite some time around the first world war. There were no competition because of the war. In 1938, the founders son with the exact name, who was in charge of the business after his dad pass on in 1918 sold the American Flyer to a organisation called A C Gilbert Company. Gilbert already had experience in manufacturing toys, but he is clueless about trains.
At the same time he also moved the corporation from Chicago where it was created to New Haven in Connecticut where he lived. He also started to drastically re design the American Flyer and turned it into an S-scale model train in 1939. This scale is a modification of the popular O scale or model which was then the leader on the market.
The S-scale was much tinier then the O-scale and this made it more famous with enthusiasts as it needed less room to setup a proper track. The scale is 1:64, substantially smaller then the O-scale yet still very detailed and accurate.
He too made some other change in 1946 that improved the realisticness of the American flyer more so. Model trains, electric model trains at that time had been run on 3 rail tracks. Not virtual. He modified it so they ran on 2 rail tracks, much like their huge counterparts. These tracks had 7/8th inches ‘tween each rail. This made the trains operate better as well.
How ever, television was beginning to take hold at this time as well. This distracted many from their hobbies they would normally spend their spare time on. Likewise at this time, discount chain shops came into play, discounting train sets that corporations like A C Gilbert could not compete with. in 1962, Gilbert traded the American Flyer to Wrather Group. This company made toys as well, but normally on a large scale and tended to make poor quality as well. Sales of course fell through the floor and in 1967 the organization went bankrupt.
A better toy train maker and the market leader at time, Lionel Corporation purchased the American Flyer. This company itself was having trouble with finances also and they too went bankrupt in 1969, so they sold off the rights to the American Flyer to other maker, General Mills.
This enterprise, General Mills, started selling some of the designs of the original designed Gilbert American Flyer, it however sold off everything it bought from at that time Lionel Corporation to Kenner, who then in turn sold the organisation to a man named Richard Kughn. This occurred in 1985.
Mr Richard Kughn had great success with the corporation and design for 11 years, but he sold out in 1996 to a enterprise also known as Wellspring Partners, who then took on the first name of Lionel and called themselves Lionel LLC, which still operates now.
They sell the S-scale American Flyer still. They were actually concentrating on selling other scale models, but in 2002 they begin selling more and more of the American Flyer.
The American Flyer nowadays is more then a hundred years old and has gone through many different hands. It’s popularity is still going strong and while it fluctuates, this model train and scale is going no where fast.